Seth Godin
Marketer Extraordinaire
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Last edited on 03/05/2009 at 03:52AM by psq
Seth Godin quotes
If you want to grow a valuable brand, my advice is to keep awareness close to zero among the people you're not ready for yet, and build the most predictable, emotional experience you can among those that care about you.
The only thing worse than starting something and failing... is not starting something
Nodding is fun to watch, but largely ineffective.
All of a sudden, I'm a wandering generality instead of a meaningful specific
Part of the challenge in breaking through is finding a niche you can overwhelm.
The art of marketing is not finding more money to do more marketing. It's figuring out how to tell a story that spreads with the resources you've got.
Just take a moment before you launch an unhappy former customer into the world.
What’s hard now is breaking the rules. Successful people are the ones who are good at this.
The only path left is to lean out of the edge and become interesting, noteworthy and yes, remarkable
"Can't please everyone," isn't just an aphorism, it's the secret of being remarkable.
What you can sell, what you better be able to sell, is intimacy. It's interactions in public. Souvenirs. Limited things of value. Experiences. Memories. People will pay for those things, IF: your art is actually great and if you make it possible for them to buy them.
Every revolution destroys the average middle first and most savagely.
We need to get past this idea of saving, because the status quo is leaving the building, and quickly. Not just in print of course, but in your industry too.
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